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Bruce Somers

Chief Storyteller, Marketing and Advertising

Hi, I'm Bruce Somers Jr. I'm President & Chief Storyteller at Sincbox Media.

Bruce Somers's Bio:

Bruce Somers Jr is owner & Chief Storyteller of Sincbox Media.  Having directed over 2000 commercials, Bruce has focused Sincbox around the "Brand Response" model.  Brand Response combines the best practices of Branding and Direct Response by marrying the Art of Image with the Science of Sell. Under Bruce, film & video content is now alsos leveraged beyond television to feed the voracious appetite of digital distribution networks.  By challenging traditional advertising to be more than just pretty images, Brand Response strives to be informative, demonstrative, and ultimately transformational which results in a direct marketing impact and brand loyalty.  At the helm of Sincbox Media, Bruce has created successful campaigns for clients such as Procter & Gamble, VISA, Hamilton Beach, and Microsoft (to name a few) that have been directly attributable to more than $2 billion of measurable revenue.

Bruce Somers's Experience:

  • Co-Founder, Executive Producer at Quigley-Simpson

    August 2002 - January 2003

    Formed Quigley-Simpson (a direct response media company), along with my then partner, Peter Smaha, and Gerald Bagg and Renee Hill. In my short tenure at Quigley, helped solidify the relationship with Procter & Gamble by producing & directing direct response spots for the Dawn and Cascade brands. Originally, my relationship began with P&G in 2000-2001 when my partner and I collaborated to shoot a DRTV spot for the new to the world Personal Valet from Whirlpool. The liquid added to the Personal Valet was made by P&G. Thus, in 2003, the execution of brand extensions for both Dawn & Cascade started a successful relationship between Quigley and P&G that exists to this day.

  • Owner, Commercial Director at Somers & Somers Productions

    1995 - 1999

  • Executive Producer at Lost Kitty Productions

    1992 - 1995

  • Owner, Chief Storyteller, Commercial Director at Sincbox Media, Inc.

    October 1999

    Sincbox Media is a full service direct response marketing company with a suite of end-to-end services spanning all primary media channels. We seamlessly manage the entire process through every aspect of your integrated response program. From multi-channel planning, design, creative and production - to market testing and campaign rollouts. We specialize in marrying branding with direct response resulting in commercials, infomercials and online campaigns that achieve target goals and leads while concurrently enhancing the Brand via the highest professional standards all within reasonable budgets. Our Creative and Production teams represent some of the best talent available, and are responsible for hundreds of successes campaigns across many categories.

Bruce Somers's Education:

  • University of California, Los Angeles

    1988 – 1991
    MFA

  • University of California, Berkeley

    1983 – 1988
    BFA
    Concentration: Dramatic Arts

  • The Thacher School

    1979 – 1983

Bruce Somers's Interests & Activities:

Public Speaking, Collecting Wine, Cycling, Running, Paddle Tennis, Photography, Reading, Teaching Brand Response Best Practices, Hanging with Friends (and Clients & Vendors who've become friends)




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